PRESS RELEASE
April 2009
Dual Industry Honors for EU Services
Rockville, MD, Firm Wins Gold Awards for Marketing Excellence and Is Featured in PODi's
2009 Digital Print Case Study Collection.
EU Services has received two Gold Awards for Marketing Excellence from the National Association for Printing Leadership, a nonprofit business management association representing companies in the printing and graphic communications industry.
The Rockville, MD-based direct marketing production firm's work also was recently selected to appear in PODi's prestigious Digital Print Case Study Collection, the largest collection of successful digital print case studies in the world.
EU Services President Art Simpson accepted the NAPL honors March 17, 2009, during the association's Top Management Conference in Tucson, AZ. EU Services' recently redesigned Web site, www.euservices.com, received a Gold Award in NAPL's Web Positioning category, while its Spring 2008 Educational Seminar Series, offered through EU Services' "EU University," received a Gold Award in the Community Events category.
The Marketing Excellence Awards, which NAPL granted for the first time this year with the support of Xerox, are designed to assess a company's overall marketing commitment against a particular effort's stated goals and achieved results.
"With increased attention on transitioning to marketing-service providers, and the need to effectively position printing particularly in this economy, this was the perfect time to launch this much needed program," said Joe Truncale, NAPL president and CEO.
PODi, the Digital Printing Initiative, recently featured EU University in a case study that detailed an innovative cross-media marketing campaign devised to boost attendance, limit cancellations, and improve return on investment for EU's Spring 2008 Seminar Series. EU University's effort appeared in PODi's Case Study Database
(www.podi.org), the world's largest collection of outstanding digital print case studies. Selection for this database is based on a project's marketing and print innovation, and its superior results.